Outset + Dovetail: Keeping Your Research Connected

AI-moderated research has transformed how teams approach market research and user research. With Outset, researchers can run in-depth user interviews and user testing sessions in hours instead of weeks, capturing emotional nuance and context through natural, conversational AI. Outset automatically generates transcripts, summaries, and synthesized insights across studies — turning qualitative data into actionable understanding fast enough to keep up with design teams.

For many research teams, Dovetail remains the central hub for organizing and sharing customer insights. It’s where findings from customer feedback surveys, exploratory research, qualitative observation, and other research methods come together. Dovetail helps UX researchers, product managers, and research ops teams coordinate to connect the dots between feedback, discovery, and decisions, serving as the backbone of modern product development processes.

Our new integration bridges these two strengths. With the Outset + Dovetail integration, teams can now send comprehensive, AI-assisted custom reports, transcripts, and highlight reels directly from Outset into Dovetail. Each user interview analyzed in Outset — complete with structure, tags, and metadata — flows seamlessly into Dovetail, where it becomes part of the organization’s broader marketing intelligence and insight library.

What This Means for Customers

This integration brings harmony between speed and structure. Outset captures, transcribes, and synthesizes your interviews automatically, while Dovetail ensures those insights live in the shared environment your teams already rely on. That combination shortens research cycles and eliminates handoffs, keeping the workflow you’ve refined intact. For teams balancing fast-moving product management with rigorous discovery, it means you can speed up your workflows without sacrificing quality.

It also strengthens the bridge between quantitative research and qualitative understanding. Outset’s synthesized findings now sit beside structured evidence from customer feedback tools and market research tools, like Intercom or Qualtrics, helping researchers and strategists explore quantitative vs qualitative research more fluidly. Think: Figma for research.

For growing organizations, this connection evolves into an engine for long-term intelligence. Every study you run in Outset adds to a searchable database inside Dovetail, expanding institutional memory and making insight reuse effortless. Over time, teams build a dynamic feedback system that combines exploratory research, qualitative observation, and structured data into one living ecosystem of customer insights and marketing intelligence.

The Outset + Dovetail integration is available today. Talk with your account manager or book a meeting with our team to check it out!