Use Cases

The only all-in-one AI research tool suited for your entire research roadmap

Unlock tangible insights at unprecedented scale and speed, throughout your entire research roadmap.

Trusted by the most respected enterprises

Get more answers in less time across every research question

Market Strategy

Map unmet needs, shifting behaviors, and competitive gaps with AI-moderated research.

View case study

Segmentation & Personas

Identify the patterns that separate your audience and turn qualitative insight into actionable segments.

View case study

Brand Research

AI-moderated conversations surface associations, feelings, and trust cues at scale.

View case study

Concept Testing

Test before you build. AI-moderated interviews reveal what resonates, what confuses, and what drives value.

View case study

Usability Testing

See where your product feels intuitive — and where it doesn’t. AI-moderated sessions guide tasks and surface friction fast.

View case study

Creative Testing

Get rapid feedback on creative. AI-moderated conversations uncover first impressions and message clarity, so you can refine what converts.

View case study

Everything you need for high-velocity, strategy-shaping qual

Multilingual

With automatic translation for 40+ languages, hear from participants around the globe regardless of where your team is located.

Chat With Your Data

Dig deeper and surface more robust insights by asking questions via chat about your studies and pulling findings across projects.

Chat With Your Data

Dig deeper and surface more robust insights by asking questions via chat about your studies and pulling findings across projects.

Monadic Testing

Load all concepts in one place, program questions and apply across concepts, and see compiled and summarized answers across all stimuli.

Screensharing & Picture-In-Picture

Run complex, picture-in-picture usability studies using Figma files, prototypes, or live mobile apps and websites to understand user behavior.

Screensharing & Picture-In-Picture

Run complex, picture-in-picture usability studies using Figma files, prototypes, or live mobile apps and websites to understand user behavior.

Custom Reports

Uncover what really matters to your team most by building custom reports and then generating stakeholder-ready exports.

Protomonadic Testing

Understand preferences deeply with advanced protomonadic testing that results in actionable insight.

Comparative Testing

Build products that people care about and understand tradeoffs clearly with side-by-side concept testing.

Comparative Testing

Build products that people care about and understand tradeoffs clearly with side-by-side concept testing.

Custom & Dynamic Probing

Program the moderator with smart probing instructions, then let it dynamically adjust with follow-ups to get full answers.

Custom & Dynamic Probing

Program the moderator with smart probing instructions, then let it dynamically adjust with follow-ups to get full answers.

AI-Assisted Guide Setup

Plug in your research goals and study specs and let Outset’s AI draft a comprehensive guide for you. Want more control? Build it from scratch or upload your own.

Flexible & Integrated Panels

Outset is natively integrated with UserInterviews, Prolific, Rally, and more so you have robust coverage across geographies and your customer base.

Custom Screeners

Ensure your participants are who you truly want to hear from by building native custom screeners and setting advanced screenout logic.

AI-Generated Highlight Reels

Tell Outset’s AI what types of clips you want to pull and receive a polished and impactful highlight reel in minutes.

AI-Generated Highlight Reels

Tell Outset’s AI what types of clips you want to pull and receive a polished and impactful highlight reel in minutes.

Customer Spotlight

How leading teams use Outset’s AI tools for research to drive better outcomes

How Hubspot Learned to Speak Its Key Persona's Language

Read Hubspot's case study

How Away Exposed Surprising Behavior from 98% of Shoppers

Read Away’s case study

How Glassdoor Uncovered Critical Features Missing from It's AI-MVP

Read Glassdoor's case study

Customer Spotlight

How leading teams use Outset’s AI tools for research to drive better outcomes

How Hubspot Learned to Speak Its Key Persona's Language

Read Hubspot's case study

How Away Exposed Surprising Behavior from 98% of Shoppers

Read Away’s case study

How Glassdoor Uncovered Critical Features Missing from It's AI-MVP

Read Glassdoor's case study

Customer Spotlight

How leading teams use Outset’s AI tools for research to drive better outcomes

How Hubspot Learned to Speak Its Key Persona's Language

Read Hubspot's case study

How Away Exposed Surprising Behavior from 98% of Shoppers

Read Away’s case study

How Glassdoor Uncovered Critical Features Missing from It's AI-MVP

Read Glassdoor's case study

AI tools for research FAQs

Answers to common questions about how AI can help with experience research.

What are AI tools for research?

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How does Outset’s AI research tool support different research use cases?

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Are AI tools for UX research and usability testing reliable?

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Who should use AI tools for researchers?

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What makes Outset one of the best AI tools for research?

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Find out how Outset accelerates every step of research

Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.

Two people sitting at a table having a conversation

Find out how Outset accelerates every step of research.

Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.

Find out how Outset accelerates every step of research.

Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.

The most advanced AI-moderated research platform

Secure by design

The most advanced AI-moderated research platform

Secure by design

The most advanced AI-moderated research platform

Secure by design

Get more answers in less time across every research question.

Market Strategy

Map unmet needs, shifting behaviors, and competitive gaps with AI-moderated research.

View case study

Segmentation + Personas

Identify the patterns that separate your audience and turn qualitative insight into actionable segments.

View case study

Brand Research

AI-moderated conversations surface associations, feelings, and trust cues at scale.

View case study

Concept Testing

Test before you build. AI-moderated interviews reveal what resonates, what confuses, and what drives value.

View case study

Usability Testing

See where your product feels intuitive — and where it doesn’t. AI-moderated sessions guide tasks and surface friction fast.

View case study

Creative Testing

Get rapid feedback on creative. AI-moderated conversations uncover first impressions and message clarity, so you can refine what converts.

View case study

The only all-in-one AI research tool suited for your entire research roadmap

Trusted by the most respected enterprises

Get more answers in less time across every research question

Market Strategy

Segmentation & Personas

Brand Research

Concept Testing

Usability Testing

Creative Testing

Everything you need for high-velocity, strategy-shaping qual

Multilingual

Chat With Your Data

Chat With Your Data

Monadic Testing

Screensharing & Picture-In-Picture

Screensharing & Picture-In-Picture

Custom Reports

Protomonadic Testing

Comparative Testing

Comparative Testing

Custom & Dynamic Probing

Custom & Dynamic Probing

AI-Assisted Guide Setup

Flexible & Integrated Panels

Custom Screeners

AI-Generated Highlight Reels

AI-Generated Highlight Reels

How leading teams use Outset’s AI tools for research to drive better outcomes

How Hubspot Learned to Speak Its Key Persona's Language

How Away Exposed Surprising Behavior from 98% of Shoppers

How Glassdoor Uncovered Critical Features Missing from It's AI-MVP

How leading teams use Outset’s AI tools for research to drive better outcomes

How Hubspot Learned to Speak Its Key Persona's Language

How Away Exposed Surprising Behavior from 98% of Shoppers

How Glassdoor Uncovered Critical Features Missing from It's AI-MVP

How leading teams use Outset’s AI tools for research to drive better outcomes

How Hubspot Learned to Speak Its Key Persona's Language

How Away Exposed Surprising Behavior from 98% of Shoppers

How Glassdoor Uncovered Critical Features Missing from It's AI-MVP

AI tools for research FAQs

What are AI tools for research?

How does Outset’s AI research tool support different research use cases?

Are AI tools for UX research and usability testing reliable?

Who should use AI tools for researchers?

What makes Outset one of the best AI tools for research?

Find out how Outset accelerates every step of research

Find out how Outset accelerates every step of research.

Find out how Outset accelerates every step of research.

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Get more answers in less time across every research question.

Market Strategy

Segmentation + Personas

Brand Research

Concept Testing

Usability Testing

Creative Testing