market research
Market segmentation research at AI-moderated speed
Quickly map a market from the inside out — unmet needs, shifting behaviors, and competitive gaps. Get directional insight fast, so teams can spot greenspace and align on where to invest next.
Run AI-powered market studies that shape where you play
Category & Market Exploration
Build a clear picture of how the category works today with AI-assisted market segmentation. Capture the language, mental models, and purchase drivers that define the market so you can spot where to play and how to win.
Opportunity & Greenspace Mapping
Identify gaps competitors aren’t serving and what would win. Catch shifts early by talking to many people quickly and consistently so you’re constantly in tune with the market.
Competitive Switching Interviews
Deeply understand triggers to leave, serious alternatives, and the tradeoffs that decide the win. Map push/pull factors and “last straw” moments to see where you’re gaining or losing ground.
The advantages of AI-moderation for market segmentation research
Market research is complex and high-stakes, but traditional qualitative research is slow and limited in scale.
AI-moderated studies enable faster, larger-scale interviews with consistent questioning, even revealing real patterns across regions and segments with multilingual capabilities — so teams can synthesize direction quickly and align on where to invest.
Purpose-built for strategic market learning
Automated Reporting
Surface insights in minutes, not days. Outset’s AI synthesizes and analyzes responses in real-time, creating top-line summaries and robust reports all aligned and relevant to your original research objectives.
Seamless, Built-In Recruiting
Target true category buyers, switchers, or niche segments with integrated panel partners and custom, advanced screening logic.
Chat With Your Data
Pull cross-study patterns like top unmet needs, switching drivers, and emerging themes so you can surface the findings that matter most.
AI market research FAQ
Answers to common questions about how AI can help with market research.
What is AI-Moderated Market Research?
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How does Outset help teams map a market faster?
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Can Outset support global market segmentation research?
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How does recruitment work for market research studies?
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How does AI improve the quality of market segmentation insights?
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