Consumer insights
AI-moderated consumer insights, built for strategic impact
Outset is designed for consumer insights teams balancing deep strategy work with high research demand. Use AI for consumer research to run high-quality qualitative studies at scale — without slowing down business decisions.
Run the core consumer insights studies that shape strategy, at scale
Segmentation & Needs Discovery
Run high-volume qualitative interviews to uncover the patterns and unmet needs that define segments.
Brand Perception & Positioning
Explore how your brand shows up in consumers’ minds from associations to trust drivers and differentiation.
Advanced Concept Testing Support
Pressure-test early product or offering ideas with monadic, protomonadic, and comparative testing to differentiate close contenders.
Innovation Pipeline Exploration
Identify whitespace and growth opportunities by mapping jobs-to-be-done and switching behavior.
Creative Testing
Evaluate specific ads, messages, or campaigns for clarity, resonance, and persuasion across audiences.
Usage & Attitudes Deep Dives
Understand real-world context, habits, and decision drivers behind category adoption.
The advantage of Al powered consumer insights research tools
Consumer insights teams need strategic depth without slow fieldwork, which is why AI for consumer insights has become critical for modern organizations.
AI-moderated research lets you scale qual programs while keeping questioning consistent across segments, regions, and waves.
Automated synthesis turns raw conversations into stakeholder-ready direction in minutes, so your research team can deliver consumer insights at the speed your business needs.
Everything consumer insights teams need to run strategic qual at volume
Custom & Dynamic Probing
Set your core guide once, then let AI dynamically follow up to clarify meaning, dig into tradeoffs, and follow emergent threads — without leading participants.
Purpose-Built Features for Global Studies
Recruit quickly across regions and demographics through integrated panel partners, custom screeners, and run studies natively in 40+ languages.
Custom Reports, Highlight Reels, and Exports
Generate stakeholder-ready readouts in minutes & use highlight reels to make insights persuasive and easy to share.
AI-Guide Creation Companion
Spin up studies quickly by sharing research goals, then Outset’s AI will do the heavy lifting of creating a first draft for you to customize and refine.
AI for Consumer Insights FAQ
Get answers to common questions about how AI can help with Consumer Insights.
What is AI for consumer insights, and how does it improve traditional research?
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How do AI consumer insights platforms support qualitative research at scale?
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What types of studies can be run using AI for consumer research?
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How does AI for consumer insights compare to traditional consumer insights tools?
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Is AI-powered consumer insights software suitable for enterprise teams?
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