agencies
AI research tools help agencies support more clients
Outset gives agencies everything they need to run sophisticated qualitative studies at speed and scale across all their clients. Outset’s AI research tools for agencies help teams gain faster insight without sacrificing qualitative depth.
Run the studies your clients rely on — with less lift and more consistency
Concept Testing
Separate close contenders with consistent interviews and clean reports. AI for concept testing is ideal for innovation and positioning work.
Creative Testing
Evaluate ad routes, campaign messages, and claims for clarity, resonance, and persuasion with AI for creative testing.
Usability Testing
Run AI-moderated task-based sessions on prototypes or live products to uncover friction quickly with AI for usability testing.
Brand & Positioning Research
Explore perception, differentiation, and trust drivers. AI moderation for brand research captures verbatim language for enhanced strategy.
Segmentation & Personas Discovery
Scale deep qual to uncover patterns across audiences, then translate into usable segments and stories with AI for personas.
Market & Category Exploration
Map needs, behaviors, and switching logic to define whitespace and greenspace opportunity with AI for market research.
The advantage of Al research tools for agencies
Agencies live on speed, rigor, and repeatability — all while juggling multiple clients and timelines.
AI-moderated studies let you scale qualitative depth without sacrificing timelines or expertise while delivering stronger insights.
With automated AI-moderated research synthesis and highlight reels, you spend less time in the weeds and more time crafting the client story.
Everything you need to deliver premium multi-client qual, faster
Native Org-Switcher for Multi-Client Work
Easily log in and out of different client orgs so your team can move between accounts without friction.
Data-Segregated Workspaces
Let AI dynamically dig into tradeoffs, clarify meaning, and follow emergent threads consistently across respondents.
Custom & Dynamic Probing
Let AI dynamically dig into tradeoffs, clarify meaning, and follow emergent threads consistently across respondents — without leading.
AI-Generated Highlight Reels
Auto-create polished highlight reels from key moments to make deliverables more persuasive and easier to present to clients.
Custom Reports & Insight Exports
Generate client-ready readouts quickly — then export insights, verbatims, and graphs into PowerPoint, PDF, or widely used research repositories.
Chat With Your Data for Rapid Synthesis
Ask cross-study questions like “top drivers of preference,” “language differences by segment,” or “recurring friction points” to accelerate analysis.
Al research for agencies FAQs
Common questions about using AI research tools for agencies to run faster, more rigorous market and consumer research across clients.
What are AI research tools for agencies, and how do they support client work?
Answer lorem ipsum dolor iset
How do AI tools for agencies improve market and consumer research?
Answer lorem ipsum dolor iset
Can AI tools for marketing agencies support brand positioning strategy and research?
Answer lorem ipsum dolor iset
How do AI tools for market analysis support ABM and segmentation work?
Answer lorem ipsum dolor iset
How does Outset compare to traditional UX research tools for agencies?
Answer lorem ipsum dolor iset
