Brand research
Understand what your brand really means to people with AI-moderated research
Learn how your brand truly lives in people’s minds. Use AI-moderated research to surface the associations, feelings, and trust cues at scale. The speed and scalability of AI-moderated conversations helps you refine positioning and track brand health in near real-time.
Run the brand studies that define meaning and differentiation
Brand Perception & Associations
Explore the spontaneous words, images, and feelings people connect to your brand — and discover what experiences shaped those impressions.
Positioning & Claim Validation
Pressure-test positioning lines or value claims through concept testing to assess clarity, credibility, and uniqueness; including what feels confusing or overpromised.
Brand Trust & Credibility Diagnostics
Unpack what builds confidence versus doubt using user research: reveal proof points people need, red flags they notice, and where trust breaks.
Competitive Brand Landscape
Understand how people mentally group competitors through market segmentation research, Learn where you’re distinct vs. interchangeable, and what sets the category “rules.”
The advantages of AI-moderation for brand research
Brand research depends on subtle language and emotion — but it needs breadth to be dependable.
AI moderation lets you run hundreds more conversations quickly, while dynamic probes uncover the “why” behind perceptions in the moment.
With fast synthesis and easy-to-generate highlight reels, brand teams can refine positioning before meaning hardens, and keep stakeholders anchored to real consumer language.
AI-moderated brand research - Purpose-built for perception and meaning
Custom & Dynamic Probing
Tell Outset’s AI what you’re looking to uncover, then watch it dynamically follow emotional threads to dig into the deeper “why."
Global Reach & Moderation
Capture brand meaning shifts across markets by leveraging Outset’s panel partners for tough-to-reach segments and native support for study moderation in 40+ languages.
Chat With Your Data
Dig deeper into your AI-moderated research insights in plain English to surface the insights that matter to you most, no manual querying or transcript tagging required.
Custom Reports
Package brand POVs into clean, sharable narratives, complete with AI-generated highlight reels so you can bring perceptions to life for stakeholders and execs.
AI-Moderation for brand research FAQ
Answers to common questions about how AI can help with identifying the most valuable opportunities for your brand.
What is AI-moderation for brand research?
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How does AI-moderated brand research differ from traditional brand research?
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What types of brand questions work best with AI-moderated research?
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Can AI-moderation capture emotional nuance and subtle feedback?
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When should teams choose AI-moderated brand research over live moderation?
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