agencies
Deliver premium qualitative work faster across every client with AI-moderation
Outset gives agencies everything they need to run sophisticated qualitative studies at speed across all their clients — without sacrificing rigor.
Top research orgs use Outset to increase throughput and deliver sharper stories faster.
Top research orgs use Outset to increase throughput and deliver sharper stories faster.
Top research orgs use Outset to increase throughput and deliver sharper stories faster.
Run the studies your clients rely on — with less lift and more consistency.
Concept Testing
Separate close contenders with clean reads and consistent probing — ideal for innovation and positioning work.
Concept Testing
Separate close contenders with clean reads and consistent probing — ideal for innovation and positioning work.
Concept Testing
Separate close contenders with clean reads and consistent probing — ideal for innovation and positioning work.
Creative Testing
Evaluate ad routes, campaign messages, and claims for clarity, resonance, and persuasion.
Creative Testing
Evaluate ad routes, campaign messages, and claims for clarity, resonance, and persuasion.
Creative Testing
Evaluate ad routes, campaign messages, and claims for clarity, resonance, and persuasion.
Usability Testing
Run moderated task-based sessions on prototypes or live products to uncover friction quickly.
Usability Testing
Run moderated task-based sessions on prototypes or live products to uncover friction quickly.
Usability Testing
Run moderated task-based sessions on prototypes or live products to uncover friction quickly.
Brand & Positioning Research
Explore perception, differentiation, and trust drivers — and capture verbatim language for strategy.
Brand & Positioning Research
Explore perception, differentiation, and trust drivers — and capture verbatim language for strategy.
Brand & Positioning Research
Explore perception, differentiation, and trust drivers — and capture verbatim language for strategy.
Segmentation and Personas Discovery
Scale deep qual to uncover patterns across audiences, then translate into usable segments and stories.
Segmentation and Personas Discovery
Scale deep qual to uncover patterns across audiences, then translate into usable segments and stories.
Segmentation and Personas Discovery
Scale deep qual to uncover patterns across audiences, then translate into usable segments and stories.
Market / Category Exploration
Map needs, behaviors, and switching logic to define whitespace and greenspace opportunity.
Market / Category Exploration
Map needs, behaviors, and switching logic to define whitespace and greenspace opportunity.
Market / Category Exploration
Map needs, behaviors, and switching logic to define whitespace and greenspace opportunity.
The advantage of Al research tools for agencies
Agencies live on speed, rigor, and repeatability — all while juggling multiple clients and timelines.
AI-moderated studies let you scale qualitative depth without sacrificing timelines or expertise while delivering stronger pattern-based insights instead of one-off anecdotes.
With automated synthesis and highlight reels, you spend less time in the weeds and more time crafting the client story — turning projects around faster and increasing throughput without compromising quality.
Everything you need to deliver premium multi-client qual, faster.
Native org-switcher for multi-client work
Easily log in and out of different client orgs so teams can move between accounts without friction.
Native org-switcher for multi-client work
Easily log in and out of different client orgs so teams can move between accounts without friction.
Native org-switcher for multi-client work
Easily log in and out of different client orgs so teams can move between accounts without friction.
Data-segregated workspaces
Keep each client’s projects, permissions, and data cleanly separated — built for agency compliance and trust.
Data-segregated workspaces
Keep each client’s projects, permissions, and data cleanly separated — built for agency compliance and trust.
Data-segregated workspaces
Keep each client’s projects, permissions, and data cleanly separated — built for agency compliance and trust.
Custom and dynamic probing
Let AI dynamically dig into tradeoffs, clarify meaning, and follow emergent threads consistently across respondents — without leading.
Custom and dynamic probing
Let AI dynamically dig into tradeoffs, clarify meaning, and follow emergent threads consistently across respondents — without leading.
Custom and dynamic probing
Let AI dynamically dig into tradeoffs, clarify meaning, and follow emergent threads consistently across respondents — without leading.
AI-generated highlight reels
Auto-create polished clips from key moments to make deliverables more persuasive and easier to present to clients.
AI-generated highlight reels
Auto-create polished clips from key moments to make deliverables more persuasive and easier to present to clients.
AI-generated highlight reels
Auto-create polished clips from key moments to make deliverables more persuasive and easier to present to clients.
Custom reports & insight exports
Generate client-ready readouts quickly, then export insights, verbatims, and graphs into PowerPoint, PDF, or widely used research repositories.
Custom reports & insight exports
Generate client-ready readouts quickly, then export insights, verbatims, and graphs into PowerPoint, PDF, or widely used research repositories.
Custom reports & insight exports
Generate client-ready readouts quickly, then export insights, verbatims, and graphs into PowerPoint, PDF, or widely used research repositories.
Chat with your data for rapid synthesis
Ask cross-study questions like “top drivers of preference,” “language differences by segment,” or “recurring friction points” to accelerate analysis.
Chat with your data for rapid synthesis
Ask cross-study questions like “top drivers of preference,” “language differences by segment,” or “recurring friction points” to accelerate analysis.
Chat with your data for rapid synthesis
Ask cross-study questions like “top drivers of preference,” “language differences by segment,” or “recurring friction points” to accelerate analysis.
Customer Spotlight
How researchers are using Outset to drive impact
Customer Spotlight
How researchers are using Outset to drive impact
Customer Spotlight
How researchers are using Outset to drive impact
Find out how Outset accelerates every step of research.
Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.
Find out how Outset accelerates every step of research.
Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.
Find out how Outset accelerates every step of research.
Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.
The most advanced AI-moderated research platform
Secure by design
© 2025 Parnassus Labs, Inc. All rights reserved.
The most advanced AI-moderated research platform
Secure by design
© 2025 Parnassus Labs, Inc. All rights reserved.
The most advanced AI-moderated research platform
Secure by design
© 2025 Parnassus Labs, Inc. All rights reserved.