Cross-functional Teams
AI-moderated research breaks down siloes
Outset helps product, marketing, and strategy teams get high-quality customer insight fast. Launch a study in minutes, let AI moderate and probe naturally, and move from questions to decisions at business speed.



Teams across product, marketing, and strategy use Outset to get closer to customers — faster and more consistently.
Teams across product, marketing, and strategy use Outset to get closer to customers — faster and more consistently.
Teams across product, marketing, and strategy use Outset to get closer to customers — faster and more consistently.
Run the studies that unblock decisions — fast.
Concept Testing
Pressure-test early ideas, features, or offerings to understand what lands and why.
Concept Testing
Pressure-test early ideas, features, or offerings to understand what lands and why.
Concept Testing
Pressure-test early ideas, features, or offerings to understand what lands and why.
Messaging & Positioning Feedback
Validate claims, value props, and taglines for clarity, credibility, and differentiation.
Messaging & Positioning Feedback
Validate claims, value props, and taglines for clarity, credibility, and differentiation.
Messaging & Positioning Feedback
Validate claims, value props, and taglines for clarity, credibility, and differentiation.
Creative Testing
Get reactions to ads, landing pages, or campaign routes — what grabs attention and what confuses.
Creative Testing
Get reactions to ads, landing pages, or campaign routes — what grabs attention and what confuses.
Creative Testing
Get reactions to ads, landing pages, or campaign routes — what grabs attention and what confuses.
Rapid Product Feedback
Sense-check flows, onboarding, and rough prototypes to catch friction before it ships.
Rapid Product Feedback
Sense-check flows, onboarding, and rough prototypes to catch friction before it ships.
Rapid Product Feedback
Sense-check flows, onboarding, and rough prototypes to catch friction before it ships.
Feature Prioritization Discovery
Uncover which problems matter most and how people weigh tradeoffs.
Feature Prioritization Discovery
Uncover which problems matter most and how people weigh tradeoffs.
Feature Prioritization Discovery
Uncover which problems matter most and how people weigh tradeoffs.
Market / Audience Exploration
Get directional insight on buyer needs or switching behavior when you need a fast read.
Market / Audience Exploration
Get directional insight on buyer needs or switching behavior when you need a fast read.
Market / Audience Exploration
Get directional insight on buyer needs or switching behavior when you need a fast read.
The advantage of Al-moderated research for cross-functional teams
AI-moderated research gives cross-functional teams clarity they can act on. Outset automates moderation, probing, and synthesis to deliver fast, consistent insights—helping teams align quickly and move forward with confidence.


Everything you need for high-velocity, strategy-shaping qual.
AI-assisted guide setup
Start with your objective and let Outset draft a structured interview or test flow, then tweak it with your own questions — perfect for teams without a full research toolkit.

AI-assisted guide setup
Start with your objective and let Outset draft a structured interview or test flow, then tweak it with your own questions — perfect for teams without a full research toolkit.

AI-assisted guide setup
Start with your objective and let Outset draft a structured interview or test flow, then tweak it with your own questions — perfect for teams without a full research toolkit.

Custom + dynamic probing
AI follows up in the moment to clarify meaning, uncover tradeoffs, and get to the “why” — giving you depth without extra effort.

Custom + dynamic probing
AI follows up in the moment to clarify meaning, uncover tradeoffs, and get to the “why” — giving you depth without extra effort.

Custom + dynamic probing
AI follows up in the moment to clarify meaning, uncover tradeoffs, and get to the “why” — giving you depth without extra effort.

Chat with your data
Ask plain-English questions like “top objections to Concept A” or “what people misunderstood” and instantly pull patterns across interviews.

Chat with your data
Ask plain-English questions like “top objections to Concept A” or “what people misunderstood” and instantly pull patterns across interviews.

Chat with your data
Ask plain-English questions like “top objections to Concept A” or “what people misunderstood” and instantly pull patterns across interviews.

Automated and instant synthesis
Experience no lag or manual effort between study completion and insight creation. Outset synthesizes and analyzes in real-time, then creates robust and exportable reports accompanied by features like AI-generated highlight reels.

Automated and instant synthesis
Experience no lag or manual effort between study completion and insight creation. Outset synthesizes and analyzes in real-time, then creates robust and exportable reports accompanied by features like AI-generated highlight reels.

Automated and instant synthesis
Experience no lag or manual effort between study completion and insight creation. Outset synthesizes and analyzes in real-time, then creates robust and exportable reports accompanied by features like AI-generated highlight reels.

Customer Spotlight
How researchers are using Outset to drive impact
Customer Spotlight
How researchers are using Outset to drive impact
Customer Spotlight
How researchers are using Outset to drive impact
Find out how Outset accelerates every step of research.
Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.

Find out how Outset accelerates every step of research.
Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.

Find out how Outset accelerates every step of research.
Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.








