Cross-functional Teams

AI-moderated research breaks down siloes

Outset helps product, marketing, and strategy teams get high-quality customer insight fast. Launch a study in minutes, let AI moderate and probe naturally, and move from questions to decisions at business speed.

Small group gathered around a laptop reviewing work, with role labels such as Researcher, Product Manager, and Engineer overlaid
Small group gathered around a laptop reviewing work, with role labels such as Researcher, Product Manager, and Engineer overlaid
Small group gathered around a laptop reviewing work, with role labels such as Researcher, Product Manager, and Engineer overlaid

Teams across product, marketing, and strategy use Outset to get closer to customers — faster and more consistently.

Teams across product, marketing, and strategy use Outset to get closer to customers — faster and more consistently.

Teams across product, marketing, and strategy use Outset to get closer to customers — faster and more consistently.

Run the studies that unblock decisions — fast.

Concept Testing

Pressure-test early ideas, features, or offerings to understand what lands and why.

Concept Testing

Pressure-test early ideas, features, or offerings to understand what lands and why.

Concept Testing

Pressure-test early ideas, features, or offerings to understand what lands and why.

Messaging & Positioning Feedback

Validate claims, value props, and taglines for clarity, credibility, and differentiation.

Messaging & Positioning Feedback

Validate claims, value props, and taglines for clarity, credibility, and differentiation.

Messaging & Positioning Feedback

Validate claims, value props, and taglines for clarity, credibility, and differentiation.

Creative Testing

Get reactions to ads, landing pages, or campaign routes — what grabs attention and what confuses.

Creative Testing

Get reactions to ads, landing pages, or campaign routes — what grabs attention and what confuses.

Creative Testing

Get reactions to ads, landing pages, or campaign routes — what grabs attention and what confuses.

Rapid Product Feedback

Sense-check flows, onboarding, and rough prototypes to catch friction before it ships.

Rapid Product Feedback

Sense-check flows, onboarding, and rough prototypes to catch friction before it ships.

Rapid Product Feedback

Sense-check flows, onboarding, and rough prototypes to catch friction before it ships.

Feature Prioritization Discovery

Uncover which problems matter most and how people weigh tradeoffs.

Feature Prioritization Discovery

Uncover which problems matter most and how people weigh tradeoffs.

Feature Prioritization Discovery

Uncover which problems matter most and how people weigh tradeoffs.

Market / Audience Exploration

Get directional insight on buyer needs or switching behavior when you need a fast read.

Market / Audience Exploration

Get directional insight on buyer needs or switching behavior when you need a fast read.

Market / Audience Exploration

Get directional insight on buyer needs or switching behavior when you need a fast read.

The advantage of Al-moderated research for cross-functional teams

AI-moderated research gives cross-functional teams clarity they can act on. Outset automates moderation, probing, and synthesis to deliver fast, consistent insights—helping teams align quickly and move forward with confidence.

Team collaborating around a table as one person shows data visualizations on a tablet
Team collaborating around a table as one person shows data visualizations on a tablet

Everything you need for high-velocity, strategy-shaping qual.

AI-assisted guide setup

Start with your objective and let Outset draft a structured interview or test flow, then tweak it with your own questions — perfect for teams without a full research toolkit.

AI-assisted guide setup

Start with your objective and let Outset draft a structured interview or test flow, then tweak it with your own questions — perfect for teams without a full research toolkit.

AI-assisted guide setup

Start with your objective and let Outset draft a structured interview or test flow, then tweak it with your own questions — perfect for teams without a full research toolkit.

Custom + dynamic probing

AI follows up in the moment to clarify meaning, uncover tradeoffs, and get to the “why” — giving you depth without extra effort.

Custom + dynamic probing

AI follows up in the moment to clarify meaning, uncover tradeoffs, and get to the “why” — giving you depth without extra effort.

Custom + dynamic probing

AI follows up in the moment to clarify meaning, uncover tradeoffs, and get to the “why” — giving you depth without extra effort.

Chat with your data

Ask plain-English questions like “top objections to Concept A” or “what people misunderstood” and instantly pull patterns across interviews.

Chat with your data

Ask plain-English questions like “top objections to Concept A” or “what people misunderstood” and instantly pull patterns across interviews.

Chat with your data

Ask plain-English questions like “top objections to Concept A” or “what people misunderstood” and instantly pull patterns across interviews.

Automated and instant synthesis

Experience no lag or manual effort between study completion and insight creation. Outset synthesizes and analyzes in real-time, then creates robust and exportable reports accompanied by features like AI-generated highlight reels.

Automated and instant synthesis

Experience no lag or manual effort between study completion and insight creation. Outset synthesizes and analyzes in real-time, then creates robust and exportable reports accompanied by features like AI-generated highlight reels.

Automated and instant synthesis

Experience no lag or manual effort between study completion and insight creation. Outset synthesizes and analyzes in real-time, then creates robust and exportable reports accompanied by features like AI-generated highlight reels.

Customer Spotlight

How researchers are using Outset to drive impact

How Hubspot Learned to Speak Its Key Persona's Language

How Away Exposed Surprising Behavior from 98% of Shoppers

How Glassdoor Uncovered Critical Features Missing from It's AI-MVP

Customer Spotlight

How researchers are using Outset to drive impact

How Hubspot Learned to Speak Its Key Persona's Language

How Away Exposed Surprising Behavior from 98% of Shoppers

How Glassdoor Uncovered Critical Features Missing from It's AI-MVP

Customer Spotlight

How researchers are using Outset to drive impact

How Hubspot Learned to Speak Its Key Persona's Language

How Away Exposed Surprising Behavior from 98% of Shoppers

How Glassdoor Uncovered Critical Features Missing from It's AI-MVP

Find out how Outset accelerates every step of research.

Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.

Two people sitting at a table having a conversation

Find out how Outset accelerates every step of research.

Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.

two women talking

Find out how Outset accelerates every step of research.

Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.

two women talking