Consumer insights
AI-moderated consumer insights, built for strategic impact.
Outset is designed for consumer insights teams balancing deep strategy work with high research demand. Run high-quality qualitative programs at scale without slowing down business decisions.
Leading consumer and customer insights teams use Outset to move from raw feedback to clear direction — faster.
Leading consumer and customer insights teams use Outset to move from raw feedback to clear direction — faster.
Leading consumer and customer insights teams use Outset to move from raw feedback to clear direction — faster.
Run the core consumer insights studies that shape strategy — at scale.
Segmentation & Needs Discovery
Run high-volume qualitative interviews to uncover the patterns and unmet needs that define segments.
Segmentation & Needs Discovery
Run high-volume qualitative interviews to uncover the patterns and unmet needs that define segments.
Segmentation & Needs Discovery
Run high-volume qualitative interviews to uncover the patterns and unmet needs that define segments.
Brand Perception & Positioning
Explore how your brand shows up in consumers’ minds — associations, trust drivers, and differentiation.
Brand Perception & Positioning
Explore how your brand shows up in consumers’ minds — associations, trust drivers, and differentiation.
Brand Perception & Positioning
Explore how your brand shows up in consumers’ minds — associations, trust drivers, and differentiation.
Advanced Concept Testing Support
Pressure-test early product or offering ideas with monadic, protomonadic, and comparative testing to separate close contenders.
Advanced Concept Testing Support
Pressure-test early product or offering ideas with monadic, protomonadic, and comparative testing to separate close contenders.
Advanced Concept Testing Support
Pressure-test early product or offering ideas with monadic, protomonadic, and comparative testing to separate close contenders.
Innovation Pipeline Exploration
Evaluate specific ads, messages, or campaigns for clarity, resonance, and persuasion across audiences.
Innovation Pipeline Exploration
Evaluate specific ads, messages, or campaigns for clarity, resonance, and persuasion across audiences.
Innovation Pipeline Exploration
Evaluate specific ads, messages, or campaigns for clarity, resonance, and persuasion across audiences.
Feature and Packaging Concept Testing
Identify whitespace and growth opportunities by mapping jobs-to-be-done and switching behavior.
Feature and Packaging Concept Testing
Identify whitespace and growth opportunities by mapping jobs-to-be-done and switching behavior.
Feature and Packaging Concept Testing
Identify whitespace and growth opportunities by mapping jobs-to-be-done and switching behavior.
Usage & Attitudes Deep Dives
Understand real-world context, habits, and decision drivers behind category adoption.
Usage & Attitudes Deep Dives
Understand real-world context, habits, and decision drivers behind category adoption.
Usage & Attitudes Deep Dives
Understand real-world context, habits, and decision drivers behind category adoption.
The advantage of Al consumer insights research tools
Consumer insights teams need strategic depth without slow fieldwork. AI-moderated research lets you scale qual programs while keeping questioning consistent across segments, regions, and waves.
With multilingual moderation and global recruiting built in, you can reach more consumers without extra ops lift.
Automated synthesis turns raw conversations into stakeholder-ready direction in hours, so consumer insights can deliver consumer truth at the speed of the business.
Everything consumer insights teams need to run strategic qual at volume
Custom and dynamic probing
Set your core guide once, then let AI dynamically follow up to clarify meaning, dig into tradeoffs, and follow emergent threads — without leading participants.
Custom and dynamic probing
Set your core guide once, then let AI dynamically follow up to clarify meaning, dig into tradeoffs, and follow emergent threads — without leading participants.
Custom and dynamic probing
Set your core guide once, then let AI dynamically follow up to clarify meaning, dig into tradeoffs, and follow emergent threads — without leading participants.
Purpose-built features for global studies
Recruit quickly across regions and demographics through integrated panel partners. Program custom screeners to recruit who matters most. Run studies natively in 40+ languages.
Purpose-built features for global studies
Recruit quickly across regions and demographics through integrated panel partners. Program custom screeners to recruit who matters most. Run studies natively in 40+ languages.
Purpose-built features for global studies
Recruit quickly across regions and demographics through integrated panel partners. Program custom screeners to recruit who matters most. Run studies natively in 40+ languages.
Custom reports, highlight reels & exports
Generate stakeholder-ready readouts in minutes and use highlight reels to make insights persuasive and easy to socialize.
Custom reports, highlight reels & exports
Generate stakeholder-ready readouts in minutes and use highlight reels to make insights persuasive and easy to socialize.
Custom reports, highlight reels & exports
Generate stakeholder-ready readouts in minutes and use highlight reels to make insights persuasive and easy to socialize.
AI-assisted guide setup
Spin up studies even faster by sharing research goals and general study outline with Outset’s AI, then let it do the heavy lifting of creating a first draft for you to customize and refine.
AI-assisted guide setup
Spin up studies even faster by sharing research goals and general study outline with Outset’s AI, then let it do the heavy lifting of creating a first draft for you to customize and refine.
AI-assisted guide setup
Spin up studies even faster by sharing research goals and general study outline with Outset’s AI, then let it do the heavy lifting of creating a first draft for you to customize and refine.
Customer Spotlight
How researchers are using Outset to drive impact
Customer Spotlight
How researchers are using Outset to drive impact
Customer Spotlight
How researchers are using Outset to drive impact
Find out how Outset accelerates every step of research.
Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.
Find out how Outset accelerates every step of research.
Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.
Find out how Outset accelerates every step of research.
Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.
The most advanced AI-moderated research platform
Secure by design
© 2025 Parnassus Labs, Inc. All rights reserved.
The most advanced AI-moderated research platform
Secure by design
© 2025 Parnassus Labs, Inc. All rights reserved.
The most advanced AI-moderated research platform
Secure by design
© 2025 Parnassus Labs, Inc. All rights reserved.