Concept Testing 2.0

Run and compare multiple concepts in a single study

What’s new

• Upload and test multiple concepts in one study

• Apply shared questions across all stimuli automatically

• Compare results side-by-side in a unified report

Why it matters
Concept testing often requires running separate studies and stitching results together manually. This makes it slow to compare what’s working and why. Concept Testing 2.0 brings everything into one workflow, so you can evaluate multiple directions at once and get clear answers faster.

How to use it

• Upload all concepts into a single study

• Apply a shared discussion guide

• Review comparative results in one report