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AI-Moderated Qualitative Interviews at Scale

Get the depth of qualitative research at the speed and scale of a survey through natural, conversational interviews led by AI.

• Dynamic discovery and follow-ups
  The AI adapts tone and context while asking thoughtful, dynamic follow-ups that probe deep into participant answers in real-time, guided by the AI-guide the researcher progr

• Visual intelligence
  Outset’s moderator is equipped with digital intelligence, emotional intelligence, and physical intelligence (upon request). With this intelligence, the moderator can probe more intelligently in real-time and synthesize insights based on verbal answers and non-verbal cues.

  • Digital intelligence allows the moderator to see a participant’s screen during a usability test

  • Emotional intelligence can understand facial expressions and non-verbal cues

  • Physical intelligence  can pick-up on how participants interact with the real work. 

• Multilingual & global recruiting
  Run interviews in over 40 languages natively, and recruit from over 1 billion global participants

• Multimodal
  Support for video, voice, and text-based research interviews

Usability and Experience Testing

Run usability studies with fewer bottlenecks by automating moderation and synthesis, enabling AI usability testing that keeps pace with your roadmap. 

• Prototype usability & live product tests
  Validate early flows, navigation, and comprehension in prototypes or live sites/apps. 

• Screen-sharing and behavior capture
  Capture picture-in-picture screen-sharing sessions on Figma prototypes, live websites, or mobile apps to analyze real user behavior. 

• Custom dynamic probing
  AI that can detect emotion and nuance, enabling rich feedback to be collected across hundreds of participants. 

• Digital intelligence
  AI that can intelligently see, adapt, and synthesize based not just on verbal answers, but on digital cues like click path, cursor hesitation, and task completion time

Concept Testing & Messaging Validation

Use AI-moderated interviews to pressure-test ideas, messaging, and concepts before committing to development or launch.

• Concept testing workflows
  Purpose-built concept testing suite to allow for easy concept upload, questioning and probing across concepts, and clear analysis including top-two/bottom-two reporting

• Comparative UX & messaging evaluation
  Run guided tests to compare design directions or messaging approaches at any stage.

• Insight-driven refinement
  Surface feedback that informs prioritization and next steps throughout the early stages of design.

• Emotional intelligence
  Understand participant sentiment to different concepts, messages, or creatives with Outset’s Emotional Intelligence that can deeply under facial reactions and emotions and dynamically probe accordingly

Exploratory / Generative Research

Follow threads from hundreds of diverse participants with dynamic follow-ups to surface unexpected insights and patterns. 

• Depth at scale
  Outset’s AI dynamically adapts in real time to hundreds of participants, delivering deep, qualitative insights at true scale.

• Confidence through volume
  Draw from richer data and more diverse voices to ensure research findings truly represent your audience. 

• Interactive cross-tabulation
  Compare responses across questions to spot trends and correlations, then ask the AI about patterns instantly. 

In-Home Testing, Shop-Alongs, Diary Studies

Gather insight from customers in their own environments and on their own time, at scale and with less overhead, with AI-moderated interviews

• In-home testing + shopalongs
  Understand how a consumer interacts with your product in their home, within the broader context of a store, or during an unboxing experience at scale with AI

• Diary studies
  Run automated diary studies, providing insight into peoples’ real behaviors, experiences, and feelings overtime and in their own natural environment

• Physical intelligence
  During a physical study (ridealong, secret shopper, unboxing, etc.), Outset’s visual intelligence agent can understand how a user navigates a store, interacts with a product, or behaves in the physical world

Insight Synthesis & Decision Support

Turn raw conversations into executive-ready reports in minutes with built-in synthesis tools that surface themes, quotes, and trends automatically. 

• Automatic theme & highlight extraction
  Generate summaries, themes, powerful quotes, and highlight reels without manual tagging or analysis. 

• Chat-with-your-data interface
  Query your study results in plain language to uncover insights instantly. 

• Shareable outputs
  Create shareable top-line reports, highlight reels, and slide decks to align stakeholders quickly.

Enterprise Governance Tools

Put the power of research into the hands of any team member, with tools and controls that uphold research rigor.

• Automatic PII detection and deletion
  Outset automatically detects any mention of PII and then flags for deletion before any reports can be generated or shared

• Approval flows by budget or role
  Require study approval based on role of employee or cost of study

• Org-wide study templates
  Turn commonly used studies into one-click templates that anyone can use across the organization to uphold rigor

• Enterprise-wide context for AI
  Train Outset’s AI-moderator with context about your company so that it can probe, analyze, and moderate as an extension of your team