The AI Adoption Index · Syndicated research
Introducing AI P.U.L.S.E
The definitive monthly index uncovering how consumers and knowledge workers really adopt, drop, and trust AI. Built on hundreds of hours of rich AI-moderated video interviews to bridge the gap between what behaviors are shifting and why.
The AI Adoption Index · Syndicated research
AI is changing the world at record speed. Understand how and why before others.
The most rigorous and interactive qualitative syndication. Delivered as a platform you can segment and query, not a static PDF that sits on a shelf.
CADENCE
Monthly waves
METHOD
AI-moderated video
20–30 min each
PILOT SAMPLE
n = 500
3 cohorts
STRUCTURE
Core + module
Fixed + rotating
Pilot cohorts
200
General Population — adults 18–65
150
Gen Z — born 1997–2012
150
Knowledge workers
How you get it
Chat with the data — ask the platform questions in plain language
Segment & slice — cut every wave by cohort, the way you need it
Export for internal use — a living platform, not a static PDF
Video highlight reels — watch or share
Bespoke strategic intelligence — make the insights most relevant to you
The P.U.L.S.E. framework
Every wave rolls up into one consistent scorecard, tracked month over month, so you can see not just where AI sentiment lands, but where behavior is hardening into habit and where demand is about to move next.
Productivity
Is AI creating real value — or just experimentation?
Usage
Where is AI becoming habitual versus occasional?
Legitimacy
Where is AI trusted, distrusted, or needing verification?
Sentiment
How are people actually feeling about AI?
Expansion
Where is demand growing next?
Who it's for
Traditional industry reports were built for a previous generation, with low-quality data delivered once a quarter. Welcome to the new era — one with richer data, faster than ever.
Depth
Scale
Cadence
Traditional industry reports
Surface-level stats. Tells you what's moving, never why. Vanity metrics that feel incomplete.
Depth or scale — never both. Small qualitative samples, or shallow quant that misses the nuance.
One report a quarter. Already stale by the time it lands — built for a slower generation of research.
AI PULSE
The depth of rigorous, 30-minute AI-led video interviews. The reasoning, language, and emotion behind every shift — real conversations, not checkbox surveys.
The scale of a large quant program. Hundreds of in-depth interviews across national cohorts, every wave.
Monthly waves, fast enough to keep up. Catch inflections as they happen, not a quarter later.
Who it's for
Insights & research teams
The recurring why behind adoption, trust, usage, and paid behavior — not just another static tracker.
AI product & PMM teams
What people actually do with AI and where adoption breaks — input for roadmap, UX, and messaging.
Corporate strategy & innovation
Track where AI is shifting behavior across categories — for strategic foresight and opportunity mapping.
PR & comms firms
Timely angles, proof points, and public sentiment for narrative development and thought leadership.
Public policy & think tanks
Trust, privacy, work impact, and institutional readiness — public-interest AI adoption intelligence.
Hedge funds & financial firms
Early signals of behavior change, category disruption, and monetization — as alternative data.
Sample findings
Rich, qualitative findings. At the scale of syndicated data.
Everyone thinks AI is coming for someone's job, but not their own.
People worry about jobs in the abstract 4–5x more than they fear for their own role.
The youngest users are the most worried about AI's footprint
Gen Z raises the environment unprompted at more than double the rate of other audiences.
Companies are buying AI tools but not teaching them.
74% say their workplace invests in AI, yet only 43% have had any training on how to use it well.
How access works
TIER 01
Data platform
Self-serve access to the platform: chat-with-the-data, monthly refresh
The core tracker and rotating module
Export for internal use
TIER 02
Most popular
Strategic intelligence
Everything in Tier 1, plus:
The monthly 5-slide snapshot
A quarterly P.U.L.S.E. deep-dive and readout
Category implications
TIER 03
Advisory & bespoke
Custom analysis
Competitive interpretation
Segment-specific insight
A custom P.U.L.S.E. for your own category, audience, or market
