Digital intelligence

See how users actually use your product. Build for them.

Our AI moderator doesn’t just listen. It sees.

Monitor participant screens — tracking clicks, hovers, navigation paths, and friction points — then probe automatically based on observations, helping you build the best product experience.

Outset analyzing how users interact with digital interfaces to identify usability challenges and friction points

You’re in good hands 💜 we’re trusted by the most respected enterprises

  • Glassdoor company logo
  • Hubspot company logo
  • Indeed company logo
  • Coinbase company logo
  • Ipsos company logo

You’re in good hands 💜 we’re trusted by the most respected enterprises

  • Glassdoor company logo
  • Hubspot company logo
  • Indeed company logo
  • Coinbase company logo
  • Ipsos company logo

You’re in good hands 💜 we’re trusted by the most respected enterprises

  • Glassdoor company logo
  • Hubspot company logo
  • Indeed company logo
  • Coinbase company logo
  • Ipsos company logo

The all-in-one usability intelligence platform

Silent Observer

A real-time AI agent watches every usability session, detecting and ranking moments of user confusion or friction — dead clicks, backtracking, hesitation, and more.

Outset detecting behavioral signals like rage clicks and pauses to identify user friction in experiences

Intelligent Probing

Ask targeted follow-up questions right after each task, probing participants on specific moments they experienced — not generic follow-ups.

Automated Behavioral Analysis

Get a comprehensive report with digital observations automatically organized. No manual video review required.

Observed vs. Self-Reported Completion

Compares what participants say they did with what the AI actually observed — surfacing the gap between perceived and real task completion.

The advantage of
Digital Intelligence

Depth That Scales

Preserve the nuance of 1:1 usability studies, at scale. Identify cognitive overload, flow discontinuities, and ambiguous UI elements across every participant. Regardless of what they verbally say (or don’t say).

From Recordings to Insights

Researchers no longer need to watch every screen recording. Observations are automatically captured and surfaced in reporting — turning hours of review into minutes of decision-making.

From Recordings to Insights

Researchers no longer need to watch every screen recording. Observations are automatically captured and surfaced in reporting — turning hours of review into minutes of decision-making.

Research That Keeps Pace

Instead of waiting on moderator bandwidth or manual tagging, Digital Intelligence delivers behavioral findings in real time — as soon as the study is complete.

Research That Keeps Pace

Instead of waiting on moderator bandwidth or manual tagging, Digital Intelligence delivers behavioral findings in real time — as soon as the study is complete.

Customer Spotlight

How researchers are using Outset to drive impact

Hubspot company logo

How Hubspot Learned to Speak Its Key Persona's Language

How Away Exposed Surprising Behavior from 98% of Shoppers

Glassdoor company logo

How Glassdoor Uncovered Critical Features Missing from Its AI-MVP

Customer Spotlight

How researchers are using Outset to drive impact

Hubspot company logo

How Hubspot Learned to Speak Its Key Persona's Language

How Away Exposed Surprising Behavior from 98% of Shoppers

Glassdoor company logo

How Glassdoor Uncovered Critical Features Missing from Its AI-MVP

Customer Spotlight

How researchers are using Outset to drive impact

Hubspot company logo

How Hubspot Learned to Speak Its Key Persona's Language

How Away Exposed Surprising Behavior from 98% of Shoppers

Glassdoor company logo

How Glassdoor Uncovered Critical Features Missing from Its AI-MVP

Built for the studies that happen digitally

Digital Intelligence is built for any research where understanding on-screen behavior matters.

Test your own product

Run usability studies on your live product or prototype and automatically surface where users get lost, what they click on that doesn’t work, and where they abandon tasks.

Test competitor products

Send participants through a competitor’s flow and let the AI observe where they struggle or succeed — for deep competitive intel.

Validate designs before they ship

Catch usability issues in Figma prototypes before investing in development — with AI-ranked observations that tell you what to fix first.

Track usability over time

Benchmark task completion and friction points across releases to see whether changes are actually improving user experience.

Find out how Digital Intelligence transforms usability research.

Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.

Two people sitting at a table having a conversation

Find out how Digital Intelligence transforms usability research.

Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.

two women talking

Find out how Digital Intelligence transforms usability research.

Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.

two women talking