Business
AI P.U.L.S.E Wave 1: Sneak Peek
—
Aaron Cannon
Human behavior has never shifted so quickly before, and the current tools don't get us there. So we built AI P.U.L.S.E: the first monthly qualitative index of AI adoption, built on 500+ in-depth, 1:1 AI-moderated video interviews every wave.
Aaron Cannon (CEO + Cofounder, Outset) and Daniel Klubis (Chief Impact Officer, KADRO) walk through the Wave 1 findings.
What's covered
The trust ladder in AI shopping — 69% trust it to summarize reviews, 3% to make the purchase
Why AI relevance comes down to decision friction times answerability, and the four category playbooks that follow
How knowledge workers are building their own AI stacks, and outpacing their orgs doing it
What "comfortable with AI" actually means, and where the generational splits are sharpest
Five implications for marketers
Interested in learning more? Book a personalized demo today!
Book Demo
About the author
Aaron Cannon
CEO - Outset
Aaron is the co-founder and CEO of Outset, where he’s leading the development of the world’s first agent-led research platform powered by AI-moderated interviews. He brings over a decade of experience in product strategy and leadership from roles at Tesla, Triplebyte, and Deloitte, with a passion for building tools that bridge design, business, and user research. Aaron studied economics and entrepreneurial leadership at Tufts University and continues to mentor young innovators.
