Outset × Rally: Seamlessly Run AI-Moderated Research With Your Own Users

From “We should talk to our users” to “We are talking to them, effortlessly”

Over the past few months, a very consistent theme has come up in conversations with our customers:

“We want to talk to our own users. We just don’t want to wrangle everything that comes with it.”

At Outset, our mission has always been to help teams capture authentic voice-of-customer insights without logistics creating barriers to speed. Yet we found time and again: even though AI-moderation is powerful enough to achieve magnitudes faster research, teams still get stuck before they hit “Send Interview.” With Ai-moderated research, the slowest part of the process is now often recruiting participants. Native integrations with panel partners, like User Interviews and Prolific, have helped Outset’s users reduce time spent manually merging research and recruitment workflows, but what if you want to talk to your bespoke panel of customers?

That’s where Rally comes in.

Why Rally and why now?

Rally has emerged as a participant CRM powerhouse. Rather than treat recruitment as a one-off event, Rally helps teams build a continuous, segmented pool of users they can talk to.

By combining Rally’s audience engine with Outset’s AI-moderated interviewing platform, we’re giving teams something they’ve long asked for: continuous customer feedback, without operational burnout.

Here’s how it works in three simple steps:

1. Recruit + segment your users in Rally.

   Build panels, tag audiences by behavior or demographic, and keep them engaged for frequent research cycles.

2. Send them into Outset for AI-moderated interviews.

   No scripts, no scheduling bottleneck, just real conversations — moderated by our AI and designed for natural, rich insights.

3. Get clean, fast insights without managing the chaos.

   Transcripts, summaries, sentiment, tags – all automatically generated. No spreadsheet-burden, no manual export/import, no month-long lag.

What this means for UX and research teams

• Speed meets scale. You don’t just run a study once in a while; you build a continuous cycle of feedback — so product decisions stay grounded in real user voices.

• No more admin choke-points. With recruitment, scheduling, interviewing & synthesis all integrated, your team can focus on insights.

• Actionable intelligence lives in one place. Rather than feedback scattered in tools, decks and shared drives, you have a system that brings user voices into your product and design workflows.

• Research plays a deeper role in design. When talking to your users is just “how we operate,” your team stays connected to real human experience.

Let’s make research easy (but never shallow)

At Outset, we believe that depth in user research and operational ease don’t have to be trade-offs. This partnership with Rally makes that belief real.

If you’re juggling multiple panels, user segments, interviews, and trying to keep up with fast-paced product sprints … we’ve got you.