Custom Moderators
Define how your AI interviewer behaves in each study
What’s new
Customize tone, behavior, and interviewing style
Control how the AI asks follow-ups and probes deeper
Adapt moderation to different research contexts and audiences
Why it matters
Different studies require different moderation styles. A usability test, a concept evaluation, and a sensitive user interview shouldn’t all sound the same. Custom moderators give teams control over how interviews are conducted, so the experience matches the research goal.
How researchers are using it
Adjusting tone for different audiences (e.g. consumers vs. professionals)
Running more structured vs. exploratory interviews without rewriting guides
Standardizing moderation across teams for consistency at scale
How to use it
Define the tone and behavior you want the AI to follow
Set expectations for how it should probe and respond
Apply the moderator to your study before launch
