Enterprise-Wide Structure for Distributed Research Teams

Study overview screen showing publish approval required before launching a research study

Enable teams across your organization to run research within a shared system

What’s new

  • Introduces a shared structure for running research across teams

  • Standardizes how studies are created, run, and analyzed

  • Maintains consistency while enabling decentralized research execution

Why it matters
As research scales across an organization, it tends to fragment—different teams run studies in different ways, making insights harder to compare and trust. This introduces a system for distributed research that keeps teams flexible while ensuring consistency in how research is conducted and shared.

Instead of relying on a centralized team to run everything, organizations can enable more people to do research—without losing quality or alignment.

Used for

  • Enabling product, design, and growth teams to run their own research

  • Keeping research consistent across multiple teams and studies

  • Scaling research without creating bottlenecks in a central team

How to use it

  • Define shared structures for how studies are created and run

  • Enable teams to launch research within those guidelines

  • Use shared outputs to keep insights aligned across the organization

Read the full announcement