Enterprise-Wide Structure for Distributed Research Teams

Enable teams across your organization to run research within a shared system
What’s new
Introduces a shared structure for running research across teams
Standardizes how studies are created, run, and analyzed
Maintains consistency while enabling decentralized research execution
Why it matters
As research scales across an organization, it tends to fragment—different teams run studies in different ways, making insights harder to compare and trust. This introduces a system for distributed research that keeps teams flexible while ensuring consistency in how research is conducted and shared.
Instead of relying on a centralized team to run everything, organizations can enable more people to do research—without losing quality or alignment.
Used for
Enabling product, design, and growth teams to run their own research
Keeping research consistent across multiple teams and studies
Scaling research without creating bottlenecks in a central team
How to use it
Define shared structures for how studies are created and run
Enable teams to launch research within those guidelines
Use shared outputs to keep insights aligned across the organization


