Question-level Randomization

What's new
You can now randomize question order within any section of your interview guide. Choose between Monadic (each participant sees a random subset of questions) or Sequential (all participants see all questions, but in a randomized order).


Why it matters

Order bias is easy to overlook at the question level. Randomizing which questions participants see, or the order they see them in, gives you cleaner data without having to build out duplicate sections or manage it manually.


Used for

  • Concept evaluations where you want to vary stimulus order

  • Long question lists where you need coverage across your sample without fatiguing any one participant

  • Any study where sequence effects could skew responses


How to use it

In your interview guide, open Question Settings for any question and select Randomize. Choose Monadic or Sequential and configure how many questions each participant should see. This follows the same logic as section-level randomization.

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