Stack Rank Questions

Capture and reference participant prioritization in interviews
What’s new
Add ranking-based questions to your guide
Use rankings to inform follow-up questions
Capture relative importance, not just opinions
Why it matters
Understanding what matters most is often more valuable than what people simply mention. Stack ranking introduces structure into qualitative interviews, helping surface clearer priorities.
How to use it
Add a stack rank question to your guide
Let participants rank options during interviews
Use rankings to guide deeper follow-ups


